What is Search Engine Marketing? Search Engine Marketing is getting your products and services in front of people who are actively searching for what you have. Search Engine Marketing does not increase the number of searchers but gets you in front of those who are. Increase the percentage of searchers you get in front of, then you will increase the percentage of searchers that come to your website. Search Engine Marketing does not increase web traffic by increasing the number of searchers but by increasing the number of times your ad, website, article, video or blog is presented to those who are searching.