http://www.clickadvant.com Search engine optimization marketing is key to getting website traffic. Here are a couple of basics of SEO Management that will increase website traffic.
Wednesday, June 11, 2008
Saturday, May 31, 2008
Video Marketing
The process is to create several versions and upload them to 30 video publishing sites. The upload process is very time consuming but I have tools that cut the upload time considerably.
Because the video sites are so heavily indexed by the search engines it is easy to get high rankings in a very short period of time. Depending on the number of competing pages, first page ranking can happen in under 24 hours.
Five videos uploaded to 30 sites is 150 videos. Then upload using 3 profiles and it puts it up to 450 videos.
You just can't upload 450 videos. There is a "secret sauce". The key element is optimizing the title, video description and keywords. This is what the search engines look for since they cannot read video content.
Before you do anything go to the following pages for more information on Search Engine Marketing and related info about Search Engine Optimization.
Keyword Research - SEO Management Step One
Keyword research is a discipline embraced and used in SEO management by experts to allow them to determine which search terms people are searching on in the search engines. At its simplest level, this research is about studying the phrases that work for your audience and it is a real art. It is one of the most effective ways to identify niche markets that others have failed to recognize. Keyword research is very important so that the content of the pages are more attractive as much for the users as for the robots. Keyword research is not an exact science and shouldn't be discussed like it is.
I like to focus on finding long tailed keyword phrases that have a significant number of monthly searches for that exact term with 5,000 to 300,000 competing websites. Long tailed keywords, are multi-word keyword phrases. Most folks searching with a one or two keyword are just "browsing". Most people who use long tail keywords know what they want. Remember, you want to focus each page on 2-3 keyword phrases.
There are many free keyword research tools online. Most SEO software tools include these tools as well. Google, Yahoo and other search engines have free tools also. You want a tool that will give you the number of daily or monthly searches and competing web pages. There are even sites like "spyFu.com" that will let you see which terms your competitors are using.
When you are choosing keywords for your always use more than one word. If you only have one keyword then you will get ranked very low on the search engine results page because the search engine spiders will have millions of webpage in their indexes that have that word somewhere in the page. The more specific you can make the keywords or key phrase the more likely it is that your efforts will pay off.
Make sure that you position your keywords carefully. Using your keywords spread through the page. I suggest using your main keyword phrase in your first and last paragraph of your content. And don't forget to us them in the headings and in the hidden html Meta tags on the page especially the "title tag". It will make it more likely that the search engine spiders will rank your web page higher than other pages that might have some of the same content but don't have those keywords or key phrases placed properly on the web page.
How many keywords you have in an article is known as keyword density. Your keyword density should be anywhere from 3% to 7%. For example, if you were to write a 100 word article you would need to write the keyword in 7 times to achieve a 7% keyword density. For a 500-word article you would need to use your keyword 15 times to get a 5% density. I use a tool called "Content Composer" that does a fantastic job of keeping me on track.
Keyword research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the SEO Management process.
Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info about SEO Management .
I like to focus on finding long tailed keyword phrases that have a significant number of monthly searches for that exact term with 5,000 to 300,000 competing websites. Long tailed keywords, are multi-word keyword phrases. Most folks searching with a one or two keyword are just "browsing". Most people who use long tail keywords know what they want. Remember, you want to focus each page on 2-3 keyword phrases.
There are many free keyword research tools online. Most SEO software tools include these tools as well. Google, Yahoo and other search engines have free tools also. You want a tool that will give you the number of daily or monthly searches and competing web pages. There are even sites like "spyFu.com" that will let you see which terms your competitors are using.
When you are choosing keywords for your always use more than one word. If you only have one keyword then you will get ranked very low on the search engine results page because the search engine spiders will have millions of webpage in their indexes that have that word somewhere in the page. The more specific you can make the keywords or key phrase the more likely it is that your efforts will pay off.
Make sure that you position your keywords carefully. Using your keywords spread through the page. I suggest using your main keyword phrase in your first and last paragraph of your content. And don't forget to us them in the headings and in the hidden html Meta tags on the page especially the "title tag". It will make it more likely that the search engine spiders will rank your web page higher than other pages that might have some of the same content but don't have those keywords or key phrases placed properly on the web page.
How many keywords you have in an article is known as keyword density. Your keyword density should be anywhere from 3% to 7%. For example, if you were to write a 100 word article you would need to write the keyword in 7 times to achieve a 7% keyword density. For a 500-word article you would need to use your keyword 15 times to get a 5% density. I use a tool called "Content Composer" that does a fantastic job of keeping me on track.
Keyword research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the SEO Management process.
Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info about SEO Management .
Saturday, April 26, 2008
Search Engine Marketing - What is Search Marketing Anyway?
By Terry Stanfield
If you run a business that operates on the Web you've probably heard that you need to do some search marketing but you might not know what search engine marketing is. Search marketing is the process of getting listed higher on search engine result pages so that your website is more visible to potential customers. Studies have shown that people are most likely to click on the top three or five sites listed on search engine result pages and probably will never look at the other pages that are listed. So you need to get your site listed on those pages in order to increase web site traffic that you need to really be successful. You can use search engine marketing to get your website listed higher on search engine result pages and get more customers.
Traditionally there are three different ways that you can use search marketing to get a better place on the search engine result pages. You can use SEO content or search engine optimization to make your site show up higher on the search engine result page or you can use ad placement or ad inclusion in search marketing. Paid placement ads are also known as pay-per-click ads and paid inclusion ads work in a similar fashion although they are different than paid placement ads. Most businesses choose to use the search engine optimization method.
In order to get great results when using search engine optimization to increase your search result page status you need to make sure that the SEO content you put up on the website is original and uses the keywords or key phrases that are related to your business the right number of times. If you use the keywords too much then the search engines will think you are stacking your webpage with copied content and your site will be dropped to the bottom of the list. If the keywords or key phrases are used too little then your page will end up not being on the first page of search engine result pages and if your business isn't listed on the first page you might as well give up because chances are very high that no one will see you website.
Search engine marketing might seem sort of difficult to figure out at first but it's just a necessary part of doing business on the Web. It would be nice if your next YouTube video went viral and millions of people found your website but unfortunately you can't count on that. But if you learn more about search marketing and use a lot of search marketing to drive customers to your website you'll see you a large increase in the amount of traffic that your website gets. And since the main thing that you need to be successful on the Web is to increase web site traffic, if you can successfully use search marketing you will start to see great results for your business in no time. Search Engine Marketing is really the best way to get noticed on the Web.
Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info about Search Engine Optimization.
Search Engine Marketing - What is Social Marketing?
By Terry Stanfield
Social marketing is a new form of advertising that is just starting to become popular. Often social marketing is a favorite of small businesses because it is virtually free although in order to use it to drive traffic to a website the company still needs to use traditional search engine marketing and search engine optimization techniques. It is build around the idea of link strategies and using personal networking to drive website traffic. Before the widespread use of social networking sites social marketing really wasn't a viable option for most mainstream businesses but now the popularity of social networking sites like MySpace and Facebook has made social networking and social marketing very popular.
Link strategies that are often used in social marketing involve creating free accounts on these popular social networking sites and then using search engine marketing techniques to increase traffic and network with others who interested in the same topics or with customers. Using search engine optimization to create search engine marketing content on your social networking profile pages can help get your profile listed in search engine results pages and you can use search engine marketing articles to help gain readers and friends across the net.
This type of marketing isn't just limited to using sites like MySpace and Facebook. You can use search engine marketing and search engine optimization to socially market your blog as well. Many companies these days prefer having blogs to having traditional websites because blogs are much more accessible to people and make people feel like they have a personal connection with the company. Blogging is hugely popular. Many popular blog sites are free so you can set up a free blog to be the front page of your webpage and you can put links throughout the blog that lead to other pages on your webpage so that your readers can find your other search engine marketing articles and information or buy your products. The best link strategies for blogs involve taking the time to form alliances with other bloggers. Blogging networks have huge followings and many times if you join a blog network or go to the blogs of people who share your interest or sell complementary products you can leave comments on that person's blog that link back to your own site.
Even though that type of advertising can be a little time consuming it's a great way to use search engine marketing to reach your target audience for free. Blogging communities also usually link to one another's blogs which means that you can use your networking contacts to help you publicize your website. Social marketing can be tricky though because it's more than just using search engine marketing, link strategies and SEO. There are a lot of social networking etiquette rules that need to be observed and if you don't follow protocol you could be ostracized. When you're using social networking you should never just post links to your website on other people's blogs, that's considered spamming. Take the time to read other blogs and leave relevant comments. Usually then you will be allowed to post a link to your own website.
Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info about Social Marketing.
Search Engine Marketing - You still need HTML Meta Tags
By Terry Stanfield
If you start to panic when you see "HTML" and think that using HTML Meta tags is something that will be too difficult for you don't panic. Using these tags is a big part of search engine marketing and is very important when it comes to using search engine optimization to help your website get more traffic. These tags are words, usually the same keywords or key phrases that you are using throughout your website in an effort to use search engine marketing and search engine optimization to increase the number of people who find your website.
The difference between Meta tags and the keywords and key phrases scattered throughout the rest of your website is that the these tags are tucked into the HTML coding of your site. No one that visits your site will see these keywords or key phrases. The tags are put into the HTML code of the website so that the spiders or bots that the search engines send out will find your website. The spiders that the search engines use to index and rank web pages will find those tags by following a long series of other words and phrases on other websites. Using Meta tags is important to search engine marketing and search engine optimization. Some search engines will assign a rank to a website based on how many times the keywords or key phrases appear and also where the keywords and key phrases appear on a website. So it's important to put them at the top of your website so that search engine bots will rank your site higher than other sites.
Even if you are not experienced at creating HTML code or working with HTML code you can put Meta tags for search engine marketing and search engine optimization purposes on your website by yourself. Instead of looking at the normal view of your website you need to look at the source code. Once you are in the source code you can enter in the HTML Meta keywords and key phrases that you want to use. If you are using a website design software the software will usually prompt you to enter some tags and then you can just input the same keywords or key phrases that you have used on the rest of the site.
Search engine marketing and search engine optimization are really the best way to drive traffic to your website so even if you don't know that much about HTML or don't feel comfortable with HTML it's important that you learn how to use these tags because having the keywords and key phrases that are featured on your site as Meta tags can bring in a lot of traffic for your website. The best ways to make your website so popular with consumers that it starts to make a lot of money for you is to use tried and true methods like proper placement of HTML Meta tags, search engine optimization on the website and search engine marketing tools to increase your rank on search engine results pages.
Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info about Search Engine Optimization.Increase Web Site Traffic - Discover How to do it with Video Marketing
By Terry Stanfield
Have you thought about using internet video marketing to increase web site traffic? Internet video marketing is a very trendy form of web advertising right now and many companies are using a combination of search engine optimization and internet video marketing to increase traffic and increase their customer base. These days customers want more than just a slick ad. If you want to draw customers to your website the best way is to combine some web advertising with a fun and informational internet video marketing campaign. You should still use search engine optimization on your site to makes sure that your site gets shown on the front page of the search engine results pages and you might want consider buying some paid search web advertising too but once you have lured customers onto your site pitch your product with some new internet video marketing.
Information videos are a big hit on the web, so post a short information video about your product or show someone using your product or you can even post someone giving a video review of your product. With sites out there like YouTube you don't even have to host the video on your site. Using YouTube is a fabulous and free way to start an Internet video marketing campaign that can be more effective than any other type of web advertising to increase web site traffic because YouTube videos are so easy to share with people. If you post a funny or unique video related to your product the people who see that video and like it can instantly post it on their own websites or their profiles on sites like Facebook and MySpace that are seen by millions of people everyday. They can also email it to friends and family and submit it to sites like Digg or Current where thousands more people will see it.
Internet video marketing can increase your web site traffic almost instantly once you post the right video. The best part of video marketing is that except for the cost of producing the video it's all free. You can increase your web site traffic by thousands all for the cost of the video. And some videos are so low tech they can be made with a small digital camera or even a camera phone. Using an Internet video marketing campaign along with search engine optimization and search engine marketing is the best way to advertise your website and increase your web site traffic. Forget about expensive web advertising that doesn't work.
You can use the free social networking and marketing tools on the Internet to increase web site traffic and take your business to the next level and double or triple the number of hits that you get on your website everyday. A few words of caution though - when you're producing internet videos don't make them too high tech or over produced. Keep in mind that some people will be viewing the video on a slow internet connection. Make a video that will load quickly and play fast so that people can view it even if they don't have a high speed Internet connection or offer two versions of the video with one optimized for high speed connections and one optimized for slower connections.
Before you do anything go to Terry Stanfield's site for information on increase web site traffic and related info about Search Engine Optimization.
Have you thought about using internet video marketing to increase web site traffic? Internet video marketing is a very trendy form of web advertising right now and many companies are using a combination of search engine optimization and internet video marketing to increase traffic and increase their customer base. These days customers want more than just a slick ad. If you want to draw customers to your website the best way is to combine some web advertising with a fun and informational internet video marketing campaign. You should still use search engine optimization on your site to makes sure that your site gets shown on the front page of the search engine results pages and you might want consider buying some paid search web advertising too but once you have lured customers onto your site pitch your product with some new internet video marketing.
Information videos are a big hit on the web, so post a short information video about your product or show someone using your product or you can even post someone giving a video review of your product. With sites out there like YouTube you don't even have to host the video on your site. Using YouTube is a fabulous and free way to start an Internet video marketing campaign that can be more effective than any other type of web advertising to increase web site traffic because YouTube videos are so easy to share with people. If you post a funny or unique video related to your product the people who see that video and like it can instantly post it on their own websites or their profiles on sites like Facebook and MySpace that are seen by millions of people everyday. They can also email it to friends and family and submit it to sites like Digg or Current where thousands more people will see it.
Internet video marketing can increase your web site traffic almost instantly once you post the right video. The best part of video marketing is that except for the cost of producing the video it's all free. You can increase your web site traffic by thousands all for the cost of the video. And some videos are so low tech they can be made with a small digital camera or even a camera phone. Using an Internet video marketing campaign along with search engine optimization and search engine marketing is the best way to advertise your website and increase your web site traffic. Forget about expensive web advertising that doesn't work.
You can use the free social networking and marketing tools on the Internet to increase web site traffic and take your business to the next level and double or triple the number of hits that you get on your website everyday. A few words of caution though - when you're producing internet videos don't make them too high tech or over produced. Keep in mind that some people will be viewing the video on a slow internet connection. Make a video that will load quickly and play fast so that people can view it even if they don't have a high speed Internet connection or offer two versions of the video with one optimized for high speed connections and one optimized for slower connections.
Before you do anything go to Terry Stanfield's site for information on increase web site traffic and related info about Search Engine Optimization.
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