RSS is not email, nor is it designed to be a replacement for email. RSS is a supplemental communication channel that can be used to deliver content. Email newsletters have had an increasing problem with spam. Email open rates have plummeted, filtering systems have become increasingly complex and with the complexity and volume even "approved" messages have been unable to get through.
RSS feeds are opt-in, and in most cases subscribers need not provide any personal information to subscribe. RSS is simply an alternative method to communicate with your audience.
RSS Technologies
Source: http://www.small-business-software.net/rss-technologies.htm
INTERNATIONAL BUSINESS MACHINES (IBM) INTERDIGITAL COMMUNICATIONS INTEL INSIGHT ENTERPRISES INGRAM MICRO
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