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Tuesday, February 15, 2011

Short Term Versus Long Term Marketing Efforts

In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.

Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales.

More on Short Term vs Long Term Marketing

Source: http://www.small-business-software.net/shorterm-vs-longterm.htm

LEXMARK INTERNATIONAL LEVEL 3 COMMUNICATIONS LAWSON SOFTWARE LAND SOFTWARE LAM RESEARCH

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