Search Engine Marketing: Timing of SEO in the Web Design Process

By Terry Stanfield

If you're just starting to build your website now is the best time to start planning your search engine marketing strategy and search engine optimization. The best time to introduce the SEO planning of a website is when the site design is ready and the site is ready to be launched but there is no content yet for the site. Just before the site launches is the time to bring in an SEO consultant to provide some SEO services. After the design of the website is done an SEO consultant can give you suggestions about what keywords and key phrases you need to add into the site HTML as Meta tags and where those tags should go. Once the site is tagged and the design and navigation has been tested it's time to add in content. Having SEO content on your site from the start will give your web site a big advantage over older websites that might already have a bit of a following but haven't had any SEO services by a professional SEO consultant.

For a new site where that site ends up on the search engine results pages can be critical to its success. In order for the site to get a high ranking on the search engine results pages it's imperative that a professional and experienced SEO consultant creates search engine optimized content that is ready to be part of a broad search engine marketing campaign. It just makes more sense to get all your ducks in a row before you launch the site doesn't it? Bring in an SEO consultant when you're ready to start putting content on the site so that when the site launches your site will be instantly indexed by the search engine spiders and can start drawing traffic from search engines immediately.

If you have an existing site that is due for an overhaul or a design revamping then you should also consult a professional SEO consultant before the site is redone so that you will have a good idea of what SEO services that you need. Cosmetic work on the site is important so that your site doesn't look outdated but changing up the content on the site will be very important. Most of the traffic that websites get comes from searches done by people who use Google or another search engine to look for website dealing with a particular topic.

You want your site to be at the top of or at least near the top every search that is done by a search engine for the topic that your site is about. In order to achieve that you need an SEO professional to write great search engine optimized content before the site launches. If your existing site has had the same content on it for more than six months you should get an SEO professional to write new content. Changing the content is a great search engine marketing strategy to draw new web site traffic and improve your search engine ranking.

Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info on Search Engine Optimization.

Search Engine Marketing: How to Find and What to Look for in an SEO Consultant

By Terry Stanfield

When you want to add some search engine optimized content to your website it’s probably a good idea to hire a professional SEO consultant. A professional SEO consultant can help you decide what SEO services you need in order to overhaul your existing website to make it more search engine optimized and to implement some search engine marketing. A consultant can also tell you what percentage of SEO content you need to have on your site and what Meta tags to use.

If you have never used any search engine optimization on your site at all then you will definitely need to hire an experienced SEO consultant to make sure that your site gets a complete search engine optimization makeover. Many SEO consultants offer more SEO services than just content so if you already have a professional SEO writer you should ask that writer if he or she also does SEO consultations or provides other SEO services.

If you need to start looking for an SEO consultant here are some tips on selecting an SEO consultant. When you are considering an SEO consultant ask to see previous examples of any SEO content that person has written but also ask to see websites that the person has written for. After all, the point of hiring someone to provide SEO services is to get your website noticed isn’t it? So you need to see some of the websites that the SEO consultant has worked on in order to know for sure that the SEO consultant can deliver high quality SEO services. A good way to tell if a web site that the SEO consultant has worked on is really doing well in search engine rankings and drawing traffic is to look on the Alexa website. You can enter the name of the website or the website address and see the search engine ranking for that particular website over a period of months, weeks and days. If that site is doing well then the SEO consultant probably is experienced enough to provide quality SEO services but if the site is ranked very low or doesn’t get a lot of hits then you might want to look for another SEO consultant.

Another way that you can tell if the SEO consultant that you’re considering hiring is of high quality is by what his or her rates are. Someone who has high rates but a poor portfolio probably hasn’t been working as an SEO consultant for very long and might not have the skills that you need to increase your web site traffic. If the consultant’s rates are very low then he or she might be trying to build up a portfolio of work which shows inexperience. You should always be willing to pay a fair rate for SEO services just like you would be for any other professional services. Don’t expect to get great SEO services for next to nothing. This is your business and your business is important so it’s worth investing the money in a highly qualified SEO consultant.

Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info on Search Engine Optimization