Simply put, topical search engines are search engines focused on a specific industry, sector or topic.
While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don't realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken the time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic.
A savvy online marketer realizes that often, the quality of the visitor is far more important than the quantity of visitors. Web marketers should focus their energies on attracting targeted traffic whenever possible.
Complete Article - The Power of Topic Specific Search Engines
Source: http://www.small-business-software.net/topic-specific-search-engines.htm
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