Not only can public domain material be freely used and syndicated on websites, but a number of content publishers provide content in exchange for a link back to their websites. A variety of contents related to the website theme that is integrated into the website will attract the interest of both search engines and web surfers. The key to taking advantage of free content is integrating or including content that is directly related to the theme of the website.
Content is King
Source: http://www.small-business-software.net/content-is-king.htm
LINEAR TECHNOLOGY LEXMARK INTERNATIONAL LEVEL 3 COMMUNICATIONS LAWSON SOFTWARE LAND SOFTWARE
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